Michael Flocker
M: 646 221 0605 E: michael.flocker@gmail.com
Summary
- Extensive content marketing, digital, editorial and managerial experience
- Exceptional track record of content creation for print, web and television
- Accomplished writer and NYT best-selling author
Professional Experience
Redbird Group, Hēdoïne, MediaPlanet, Stacker –Writer/Editor/Contributor
January 2017 – Present, Freelance
- Content writing and editing for Redbird Group, a creative and strategic marketing agency
- Web content, blogging and marketing materials for London-based fashion brand Hēdoïne
- Articles, interviews and awareness campaigns for MediaPlanet published in USA Today, SF Guardian, etc.
- Creative direction, photo editing, programming and freelancer management at Stacker
Houghton Mifflin Harcourt – Communications and Marketing Specialist
September 2015 – December 2016, Washington, DC
- Creation and execution of company-wide communications plan
- Oversight of custom content creation for use across multiple channels
- Coordination and preparation of weekly project updates for key internal teams
AOL Solutions – Program Manager
October 2013 – August 2014, New York, NY
- Management of all production aspects of a 10-month, $5M General Mills ad campaign
- Oversight and direction of all custom content creation, both print and video
- Management of marketing budget, distribution and campaign publicity
Huffington Post – Managing Editor, Lifestyle Vertical
January 2012 – October 2013, New York, NY
- Daily direction of all editorial content, photography, franchises and video production
- Management of staff, budget, calendar, freelancers, content distribution and metrics
- Writing of blog posts, articles, scripts and social media postings
K2 Pictures and MSLO – Freelance Contributor
September 2010 – December 2011, New York, NY
- Development, scripting and pitching of television programs with K2 Productions
- Contributor to Martha Stewart Radio programs “Morning Living” and “Living Today”
LX New York on NBC – Web Managing Editor/On-Air Host
August 2009 – May 2010, New York, NY
- Co-hosted daily lifestyle television program
- Covered of red carpet events, arts, pop culture, fashion and celebrity interviews
- Produced daily segments and managed all web content and programming
NBC Local Media Web Sites – Lifestyle Managing Editor
July 2008 – August 2009, New York, NY
- Provided editorial direction and developed consistent voice for lifestyle content in ten cities
- Produced original short-form videos for both the web and taxi network
- Developed daily franchises and new blogs with freelance writers
PlumTV.com – Web Editorial Director
October 2007 – June 2008, New York, NY
- Directed editors on matters of style, consistency, voice and photography in 8 high-end US markets
- Managed all editorial elements of site redesign and relaunch
- Developed and launched new travel guides, newsletters and blogs in all markets
AOL CityGuide – Managing Editor, Features
January 2005 – October 2007, New York, NY
- Development and assignment of editorial features in 37 U.S. markets
- Creation and management of nationwide programs – “City’s Best”
AOL CityGuide – Senior Editor, Features
September 2003 – January 2005, New York, NY
- Creation and publishing of editorial packages in 37 markets
- Development and production of holiday packages, city guides, photo galleries, local features
Published Writings
- The Metrosexual Guide to Style(Da Capo Press) – New York Times best seller
- The Hedonism Handbook(Da Capo Press)
- Death by Powerpoint (Da Capo Press)
- The Sound of Falling Stars (Amazon CreateSpace)
Other Writings Have Appeared In: London Times – Sunday Style, The Guardian UK, Details Magazine, Where Magazine, Elle Decoration UK
Education
· Graduate of Pace University, New York, NY
· Graduate of Wilton High School, Wilton, CT
Special Skills & Interests
· Travel, fashion, history, photography, tennis, film
· Conversational German and Spanish
· Holder of US and UK passports
